PVP Cinema's Varna (Irandam Ulagam in Tamil) is generating immense buzz before its release. A huge cutout of Anushka in her Varna warrior get up has been erected in front of Shilpa Kala Vedika where the audio releasing and it is grabbing the attention of all the commuters. For the first time ever a cut out of this magnitude (70 feet) has been erected in front of Shilpa Kala Vedika. PVP cinema which is known for its innovative marketing approach has once again come up with a different marketing idea that is generating massive curiosity factor among the film lovers as well as the general public. Varna audio will be releasing on the 27th of October and the movie is gearing up for Nov 22nd release.
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